Bellygom × Longchamp
SS24 Campaign
the 3D Bellygom visuals for the editorial, created and animated the branded stickers, and developed 3D animation assets for the campaign.
Production Process
The editorial visuals combine live-action photography with 3D character production. Based on model pose references, a 3D Bellygom character wearing adapted Longchamp garments was composited into photographed backgrounds.
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Vogue Campaign Page
The Longchamp × Bellygom campaign page published by Vogue Korea serves as the main archive
of the project, presenting the editorial visuals and campaign content together.
KakaoTalk Campaign
The campaign also ran on the Longchamp Korea KakaoTalk channel, where subscribers could receive branded stickers.
The left image shows the KakaoTalk sticker interface, while the right image presents Kakao advertising content featuring the Longchamp × Bellygom editorial visuals.
SNS Content
Promotional SNS content for the campaign was published on the Vogue Korea Instagram account.
I produced the 3D Bellygom animation assets used in the SNS campaign content.
