Bellygom X MyLight
A character collaboration created with the adult language learning brand MyLight for its English and Japanese study series. The project explored how character IP can expand into educational content, applying Bellygom across study materials and related merchandise such as notebooks, calendars, and stickers.
Based on a high-teen school concept, I developed 3D character visuals and a visual guide used for covers, campaign graphics, and promotional content.
Based on a high-teen school concept, I developed 3D character visuals and a visual guide used for covers, campaign graphics, and promotional content.
Outcome
Character × Education Collaboration
Character IP applied to adult language learning materials.
Character Design Guide
Visual guidelines developed for campaign graphics and product applications.
View 2D Guide
3D Campaign Visuals
3D character images and animations created for promotional content.
View 3D Graphics
Product Launch
Study materials and merchandise released with character visuals.
View Products
2D Character Guide
The Bellygom team developed a character design guide to support the collaboration campaign. The guide defined visual assets and design rules used across product packaging, campaign graphics, and promotional materials.
3D Graphics & Animation
Based on the high-teen concept, I created 3D character visuals featuring Bellygom in Japanese and American school uniform styles.
These assets were used across campaign visuals, product covers, and promotional animations for the collaboration.
These assets were used across campaign visuals, product covers, and promotional animations for the collaboration.
Product Visuals
The design guide and character assets were applied across the final products. The collaboration was released as study materials and merchandise, and the campaign visuals were distributed through web and social media channels.
