A kitchen product packaging collaboration was developed with Lotte Packaging Solutions, a subsidiary of the Lotte Group. The project included eight product SKUs, covering 3D asset development, packaging design collaboration, and campaign visual production. Products were distributed through Lotte Mart and online commerce platforms, supported by an outdoor advertising campaign across major Seoul media screens, including Gangnam and Myeongdong.
Outcome
3D Asset System
3D assets developed for product packaging and campaign use
View 3D Graphics
Product Packaging Design
Packaging design developed across 8 kitchen product SKUs
View Package Design
Campaign Animation Content
Promotional animation for outdoor advertising and digital channels
View Campaign Animation
End-to-End Creative Pipeline
3D asset creation → packaging design → campaign content production
Step 01
Prep the 3D Assets
To stand out on retail shelves, pink and purple were introduced as key color themes, paired with Belligom character poses inspired by cooking.
Six 3D character assets were developed: three cookie patissier characters and three pancake chef characters, designed to form a visual narrative when displayed together across the product line.
Six 3D character assets were developed: three cookie patissier characters and three pancake chef characters, designed to form a visual narrative when displayed together across the product line.
Step 02
Package Design
Packaging design was developed in collaboration with a graphic designer using the 3D character assets. Fruit-inspired graphics—strawberry for pink and blueberry / grape for purple —were introduced to complement the character visuals.
Eight kitchen product packages were produced, including zipper bags and disposable gloves.
Eight kitchen product packages were produced, including zipper bags and disposable gloves.
Step 03
Serve the Campaign
Following the successful product launch, an outdoor advertising campaign was produced. The promotional video was displayed for two months across major outdoor media in Seoul and distributed through retail and social channels.
Step 04
Customer Feedback
Selected customer feedback from online store reviews, showing how character-driven packaging enhanced both product appeal and user experience.
