Bellygom X dundun
A character collaboration campaign created for the renewal launch of Lotte Dundun, a shopping mall in Dongdaemun, Seoul. The campaign targeted younger consumers in their 20s and 30s and featured Bellygom across in-mall visuals, online promotions, and on-site activations including large-scale installations and mascot events.
Outcome
Retail Campaign Collaboration
Character campaign for Lotte Dundun renewal promotion.
Campaign Graphics
3D character visuals used across mall posters and marketing materials.
View Graphics
On-site Installation
Large-scale Bellygom sculptures and mascot events.
View Retail Environment
3D Graphics
A set of 3D Bellygom characters representing different shopping personas was developed for the campaign, including tourists, office workers, and enthusiastic shoppers.
The visuals incorporated Dundun’s brand identity through logo patterns, brand colors, and shopping bag elements.
The visuals incorporated Dundun’s brand identity through logo patterns, brand colors, and shopping bag elements.
I was responsible for 3D character production, collaborating with a 2D designer who developed the background
graphics and typography.
graphics and typography.
Retail Environment
Dundun is a shopping mall operated by the Lotte Group and recently reopened as a renewed retail space in Dongdaemun.
As part of the renewal campaign, character graphics were
used across promotional visuals, while large-scale Bellygom
installations and mascot events were organized on-site to
create an engaging visitor experience.
As part of the renewal campaign, character graphics were
used across promotional visuals, while large-scale Bellygom
installations and mascot events were organized on-site to
create an engaging visitor experience.
