Bellygom X HotelsCombined
This project was a character collaboration campaign with the global travel platform HotelsCombined, featuring a crossover between Max, the platform’s mascot, and Bellygom from Lotte Home Shopping.
The campaign expanded across multiple channels including merchandise, SNS events, video content, and outdoor advertising.
My role focused on producing the main 3D campaign visuals, airport outdoor advertising animation, and SNS campaign video content.
The campaign expanded across multiple channels including merchandise, SNS events, video content, and outdoor advertising.
My role focused on producing the main 3D campaign visuals, airport outdoor advertising animation, and SNS campaign video content.
Outcome
Brand Collaboration
Character collaboration campaign with the travel platform HotelsCombined
Airport Outdoor Advertising
Character animation broadcast on large outdoor screens at Incheon International Airport
View Animation
SNS Engagement Campaign
SNS campaign content produced, generating 665 participant comments
View Campaign Content
3D Animation
I produced two 3D advertising animations featuring Bellygom and Max traveling together.
The first video depicts the characters boarding a plane and departing for a trip, while the second highlights Bellygom greeting viewers while holding a limited-edition HotelsCombined collaboration eco-bag.
The first video depicts the characters boarding a plane and departing for a trip, while the second highlights Bellygom greeting viewers while holding a limited-edition HotelsCombined collaboration eco-bag.
Outdoor Advertising
Both animations were displayed on large outdoor screens at Incheon International Airport alongside
HotelsCombined advertisements for approximately one month.
AI Workflow
Generative AI was incorporated into the production workflow to create background elements.Cloud visuals used in the animation were generated using Midjourney and composited into the final scenes, enabling faster production while maintaining high visual quality.
Goods & SNS Campaign
Limited-edition Bellygom × Max collaboration goods were produced for the campaign, including eco-bags, magnets, and memo pads distributed through promotional events.I produced the SNS event video content, which generated 665 participant comments.
Campaign Distribution
Offline activations took place at the Bellygom pop-up store at Lotte Time Villas Uiwang, featuring interactive events and merchandise giveaways.
The campaign visuals and videos were distributed across SNS channels, media coverage, and pop-up spaces as official promotional assets.
The campaign visuals and videos were distributed across SNS channels, media coverage, and pop-up spaces as official promotional assets.
