Bellygom Taiwan Local
Character Guide
A localized 3D character guide was developed to support Bellygom’s expansion into the Taiwan market, one of Asia’s largest character IP markets. The guide was created to support pop-up stores, licensing booths, collaborations, and merchandise marketing in the region, and was provided to local partners for consistent campaign execution.
Character localization plays a key role in successful global IP expansion, enabling brands to connect with regional culture and audiences.
Character localization plays a key role in successful global IP expansion, enabling brands to connect with regional culture and audiences.
Outcome
Taiwan Market Expansion
Localized character assets developed for regional marketing, licensing activities, and pop-up campaigns.
Local Character Guide
Taiwan-specific 3D assets created for consistent use across partner campaigns.
View 3D Guide
3D Guide
Based on a list of Taiwanese cultural symbols provided by local partners, a set of localized character assets was developed.
Objects such as xiaolongbao, fried chicken cutlet, bubble tea, shopping bags, and the Formosan black bear were transformed into 3D graphic elements that integrate naturally with the Bellygom character.
Objects such as xiaolongbao, fried chicken cutlet, bubble tea, shopping bags, and the Formosan black bear were transformed into 3D graphic elements that integrate naturally with the Bellygom character.
A key visual featuring Bellygom visiting Taipei 101 was also created, providing a recognizable regional context for marketing campaigns and promotional materials.
