Bellygom X Dorelan
A collaboration campaign with the Italian furniture brand Dorelan, featuring a limited-edition Bellygom bed and related promotional content. The project included 3D campaign animation, SNS marketing content, and offline events at pop-up stores and flagship locations.
I worked as the design PM, managing communication with Dorelan while producing the 3D animation and contributing to the Bellygom limited-edition bed design. I also oversaw the design direction of offline graphics such as brochures and posters.
I worked as the design PM, managing communication with Dorelan while producing the 3D animation and contributing to the Bellygom limited-edition bed design. I also oversaw the design direction of offline graphics such as brochures and posters.
Outcome
Brand Collaboration
Character collaboration with Italian furniture brand Dorelan.
3D Campaign Content
3D promotional animation released on Dorelan’s official SNS, achieving 227K views (≈20× above average).
View Campaign Animation
Product Collaboration
Limited-edition Bellygom collaboration bed design.
View Product Design
3D Campaign Animation
A promotional 3D animation was created for the Bellygom × Dorelan collaboration bed.The story shows Bellygom discovering the Dorelan Pebble bed, which transforms into a Bellygom-themed version, highlighting the character’s charm and product comfort.
The animation was released on Dorelan’s Instagram and flagship store displays, reaching 227K views.
The animation was released on Dorelan’s Instagram and flagship store displays, reaching 227K views.
Production Process
Storyboard & MoodBoard
Storyboards and moodboards are developed in the early stage to align visual direction with partners and define the narrative before production.
AI Workflow
Generative AI was used to create Italian city backgrounds and a concept of the Dorelan flagship store, which were then applied to the final 3D environment.
Product
A limited-edition Bellygom collaboration bed was designed with Dorelan. Based on Dorelan’s best-selling Pebble bed frame, the design incorporated Bellygom’s soft and playful character form.
The collaboration bed was first revealed at the Bellygom Uiwang pop-up store, followed by exhibition at the Dorelan Nonhyeon flagship store. The product is currently available through made-to-order production.
