Bellygom X Citygate Outlets Hong Kong
Dive into Summer!
A BELLIGOM pop-up event, “Dive into Summer!”, was held at Citygate Outlets in Hong Kong. The pop-up featured FRP character sculptures, interactive games, a merchandise shop, mascot events, and an ice cream truck.
Collaboration with Citygate Outlets and Hong Kong partners included pop-up design guidelines, 3D graphic assets, 3D modeling for 20+ FRP sculptures, VMD and banner review, supervision of 100+ merchandise designs, and marketing content review across planning, installation, and campaign execution.
The two-month campaign introduced the Belligom character to the Hong Kong market and strengthened brand awareness.
Collaboration with Citygate Outlets and Hong Kong partners included pop-up design guidelines, 3D graphic assets, 3D modeling for 20+ FRP sculptures, VMD and banner review, supervision of 100+ merchandise designs, and marketing content review across planning, installation, and campaign execution.
The two-month campaign introduced the Belligom character to the Hong Kong market and strengthened brand awareness.
Outcome
20+ FRP Sculptures
From 3D character assets to 20+ large-scale installations (1–4m)
View 3D FRP Sculptures
Pop-up Installation
2-month immersive retail experience with on-site activations
View Pop-up Experience
100+ Merchandise Products
Product design review and visual supervision
Hong Kong Citygate Outlets
Global retail activation in Hong Kong
2D Design Guidelines
The “Belly Dive” character guidelines defined collaboration logos, character poses, graphic elements, and background systems used across the pop-up space and campaign materials.
3D Asset & FRP Modeling
The web product pages include banners introducing the collection and PDP (Product Detail Page) visuals. PDP imagery was created using 3D assets and product modeling to present the collection’s graphics in a product-focused format.
3D modeling for 20+ large-scale FRP sculptures, including structure optimization, Pantone color specification, and production guidelines for fabrication.
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
Pop-up Installation
The pop-up space was installed at Citygate Outlets in Hong Kong based on the provided design assets and VMD review.
The installation included FRP sculpture displays, interactive games, a merchandise shop, mascot events, and an ice cream truck, creating an immersive brand experience.
.jpg)
