Find Your Lucky Belly!
A global tech accessory collection developed with CASETiFY Hong Kong. Based on Bellygom’s Baby design guideline, the project included concept development, product design, marketing content, and global online/offline launch. The collection combines Bellygom with a four-leaf clover motif, referencing Lucky Charms, a symbol of good fortune in East Asian cultures.
Outcome
50+ Tech Accessories
Designed and launched over 50 techaccessories across multiple product formats.
View 3D Graphics
Web Experience
Created collection banners and PDP visuals for the product pages.
View Package Design
Cross-Channel Marketing Content
Produced social and motion assets for the global launch campaign.
View Campaign Animation
Global Retail Launch
Released across CASETiFY’s global retail network alongside online channels.
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HQ Collaboration
Collaborated directly with CASETiFY’s Hong Kong headquarters across concept, design, and launch.
Product
Inspired by East Asian character keychain and lucky charm culture, the collection reimagines
tech accessories as objects of luck. 3D assets were developed based on the Lucky Belly concept,
including keychain elements and pink clover motifs. These assets were applied across the product designs.
tech accessories as objects of luck. 3D assets were developed based on the Lucky Belly concept,
including keychain elements and pink clover motifs. These assets were applied across the product designs.
The graphic system was applied across more than 50 tech accessories, CASETiFY’s best-selling product categories were analyzed to develop a mix of 3D graphics, sticker-style visuals, and illustration-based graphics.
Web
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The web product pages include banners introducing the collection and PDP (Product Detail Page) visuals. PDP imagery was created using 3D assets and product modeling to present the collection’s graphics in a product-focused format.
Promotion Content
Motion Promotion
A 3D promotional video for social media was created in a playful Bellygom Land environment, where viewers can explore the products.
Collection graphics were extended into background elements while maintaining a consistent color palette.
The content was published on CASETiFY’s official Instagram, expanding the campaign’s reach across global audiences.
Production Process
3D modeling and animation workflow for CASETiFY tech accessory products, developed for promotional video production.
Retail
The collection launched simultaneously online and across approximately 50 CASETiFY retail stores worldwide, supported by dedicated in-store displays.
